Competition Information

Submission Requirements

Each team must submit one detailed business plan and one commercial video. For full details on the requirements, please refer to the guidelines below.

Business Proposal Requirements:

Your Business Proposal should include the following:

1. Cover Page:
   Include your team name, logo, team members’ names, school name, and the supervising teacher’s name (if applicable).
2. Product or Service Introduction:
   Introduce the product or service you have designed. How did you come up with your business idea? Why do you want to create this product or service?
3. Problem or Opportunity Identification:
   Describe an existing pain point you aim to solve or a business opportunity you have identified.
4. Market Analysis:
   Conduct a thorough market analysis. Identify your target customers and describe the key customer segments that would benefit the most from your product or service. Include market size, trends, and the competitive landscape.
5. Value Proposition:
   Explain the unique value your product or service offers. Why should customers choose your solution over competitors’? What makes it stand out in the market, and what benefits will your customers gain from using it?
6. Marketing Strategy:
   Outline your marketing strategy. How will you reach your target audience? What channels will you use to promote your product? What will be the key messages in your marketing campaign, and how do you plan to position your brand?
7. Financial Analysis:
   Provide a comprehensive financial analysis. What is your pricing strategy, and how do you plan to cover costs and generate profit? Are there any key partnerships or suppliers? Include details on projected revenue, break-even analysis, and profit forecasts.
8. Realistic Next Steps:
   What practical steps will your team take to implement the business? Outline the key milestones and specific actions required to successfully launch and scale your business as you move forward.

• • The Business Proposal should be under 20 pages, no more than 25MB in a PDF file. Please refer to example 1, 2, 3, and 4.
  • Please follow this naming convention for your Business Proposal: TEAM NAME_Business Proposal.
  • If you are using a different file for your presentation during the live competition, please provide it to the MEC staff during check-in. The file must be in PDF, PPT, or PPTX format.

Commercial Video Requirements:

• • Each team will be required to shoot a Commercial Video promoting their business ideas and/or product services.
  • What is a Commercial Video? A Commercial Video is a short, engaging film created to showcase your business idea, product, or service. Think of it as a mini-advertisement designed to capture attention and spark interest. Commercial Videos typically include the following elements:
    • Introduction: Briefly introduce your business or product.
    • Benefits: Highlight what makes it special and why people would want or need it.
    • Call to Action: Tell viewers what you want them to do next (such as visit your website or buy your product).

    Let your creativity shine and make sure your video is captivating and represents your unique concept! The sky’s the limit!

• • There are no restrictions on the form and style of the short video, but the video content must comply with relevant international video and advertising laws and regulations. Racial discrimination, pornographic violence, and excessively exaggerated, vulgar, or false advertising content are not allowed in the video. (Examples)
  • All submitted videos should be either your original creations or properly licensed, including any necessary copyrights or permissions. MEC is not responsible for verifying these rights and will not be liable for any copyright infringements.
  • The video should be no more than 1 minute and 15 seconds long, no more than 100MB in file size, and must be in MP4 format.
  • Please follow this naming convention for your Commercial Video: TEAM NAME_Commercial Video